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For operators, that predictability is the point. The approach provides ready-made content for holiday campaigns and year-round themed promotions.

Welcome to Octoberfest isn’t a standalone idea. It’s the newest addition to a defined sub-series, joining Beersburg Fest Hold and Win and Lucky Fest Hold and Win in the studio’s line of Oktoberfest-inspired slots.

That repetition matters. It shows 1spin4win building recognizable, reusable theme families it can refresh annually, which gives operators a familiar hook to slot into the same promotional window each September and October.

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Despite his experience launching businesses, Yashin has been surprised by the enthusiastic reception from the wider industry. Perhaps even more revealing is the feedback from the people tasked with selling the product. According to Yashin, one Swipe Games business development manager with more than 20 years’ industry experience told him he had never found a new product easier to pitch.

The response extends to potential customers. Yashin says that of around 50 leads generated through events and the company’s network, only one decided against integration, leaving Swipe Games prioritising a queue of prospective partners.

“We have a term within our team called ‘hot pie’,” Yashin says. “It is our internal term for a really hot product that is easy to sell. It is something new for the market and the market is ready.”

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In June, Grasso wrote an opinion piece in the Chicago Tribune criticizing what he described as media coverage that unfairly associates Italian Americans with organized crime. However, he did not directly name Rovito in the piece.

“I’ve sadly watched some members of the Chicago news media stigmatize Italian Americans as Outfit members or mafia operatives whenever it serves to embellish a story,” Grasso wrote. 

“The Outfit still sells, pathetically. It’s time that it stops. Or as I like to say: Basta. Enough.”